Préférence Coiffure is a hairdressing salon located in Bordeaux. Emilie Hermouet, young business owner, took over the salon in 2015. I have had the opportunity to create a new visual identity for the revival of the salon. The simplistic use of black and white was chosen in order to engage the widest possible audience. This idea is to ultimately attract a large range of clients to the salon. The initials of Préférence Coiffure are incorporated in the logo design, representing the ring’s of the scissors.