Branding / Illustration
Faïza is a new brand offering a range of different food products. Their main target is people of Arab origin. They reached out to me with the mission to create their brand identity. For their packaging design, I created playful and colorful illustrations based on the traditional Arabic tiles pattern.
For their logo, I wanted the font to have similarities with the roundness of Arabic calligraphy.
The door is a reminder to all the beautiful doors that are part of the oriental scenery. It also provokes our curiosity and invites us to voyage, which is exactly the purpose of Faïza products. Its shape can remind the form of a keyhole, illustrating a cherished, almost secret traditional expertise.